什麼是 INKWORTH？
PR might be the most misunderstood channel in marketing. When asked about ROI, PR teams use metrics they don't actually move much: reach, awareness, advertising equivalency, share of voice, *vibes*. None answers what a CMO wants to know—do I put $1 or $1M of incremental budget into PR or something else? And AI Overviews are making it worse by amplifying the importance of PR and reducing measurability even more. Enter INKWORTH: a free, easy way to get an annual value range for your coverage.
截圖
?
還沒有評論，來搶沙發吧！
X 上關於 INKWORTH 的真實討論
去 X 發文